Fashion is too changeable, and sometimes keeping track of it becomes very difficult.
There is a solution: you just need to go to the branded clothing store. In this case, it is impossible to make a mistake, such things are always popular, they are considered stylish and fashionable.
Interesting fact: most people have a vague idea of what the word brand means but actively use it. For some, this is a company logo or design. Someone is sure that branded things are something very expensive.
In fact, a brand is an impression of customers, their associations and expectations. Brand things give unusual sensations to their owner.
If you compare the ordinary dress and the dress from "Dior", the difference is obvious. The latter option will make the woman more confident and attractive, she will feel like a queen.
Brand clothes are classified by cost. There are several price segments, so everyone can buy things without consequences for their wallet. Present to your attention the most popular clothing brands in the world from the average price segment, calculated for the broad mass.
10. H&M
The Swedish company, one of the largest in Europe. Pretty impressive numbers (at the end of 2018): 4968 stores in 71 countries, plus many online stores that also sell this brand.
It all started with a regular women's clothing store, which Erling Persson opened in 1947. After some time, the assortment expanded due to children's and men's things.
The family store has become very popular. The trading network was formed by 1974.
The company offers fashionable and original items that are of good quality and affordable price. These stores are visited by people who want to look fashionable and stylish, while significantly saving.
9. Mexx
A Dutch company that manufactures products for the fashion industry. These are clothes, and perfumes, and accessories, and even household goods.
Its founder, Rattan Chadha, emigrated to the Netherlands from India. In 1980, he decided to start selling clothes. At first, these were two brands of clothing: men's and women's. In 1986, they were combined, then the Mexx brand was born.
Every year the company has developed more, new lines appeared: clothes for children, watches, bags, shoes and much more.
Mexx is a stylish and comfortable clothing, it has always been famous for its impeccable cut and excellent quality.
In the 2000s the number of outlets exceeded 9,000, which is more than 65 countries. In 2014, the company was declared bankrupt, but now the owners of the Mexx brand are doing everything possible to return the love of customers.
8. Zara
Leading trading network of Inditex Corporation. Its founder, Amancio Ortere, one of the richest people in the world, opened his first store in 1975. He developed his own concept, began to copy clothes of leading brands and sell it several times cheaper.
Buyers appreciated this move, clothing was very popular. Soon the brand went global.
Zara designers need everything two weeks to develop a new collection and put it on sale, while the average in this area is six months.
Buyers are attracted to the fact that in the stores of this brand things do not hang for years. If they are not for sale, they are replaced with a new collection. Zara is mid-priced clothing that matches the latest fashion trends.
7. Anna Sui
A famous American brand of women's clothing, accessories, cosmetics and perfumes.
The founder was Anna Sui, she began work on the first collection in 1980, but then she was not able to succeed. In 1991, she presented her line at Fashion Week in New York, and in 1992 opened the first boutique.
Clothing brand Anna Sui was in demand among customers, so Anna did not stop there, she created a line shoes, cosmetics, perfumes and children's clothing.
Anna Sui is femininity, romance, brightness. Among the fans of this brand are many celebrities.
6. Mango
Spanish company founded in 1984 in Barcelona. Nihman and Isaac Andiki began to manufacture women's clothing, in the same period they opened their first store. After 6 years, the number of boutiques increased to 99.
In 1992, the company entered the international level. By 2000, more than 500 stores were opened in 50 countries. In 2008, under the brand H.E. by Mango released a line of men's clothing. True, she won overwhelming success only in Spain.
Today the company has 2700 stores in 96 countries. This brand has a lot of fans. Not surprisingly, Mango clothes are bright, unusual, the same as the fruit in whose honor the brand is named.
The Mango collection has several directions, there are classic and sports lines, everyone can find a thing for themselves.
5. Kira Plastinina
Russian brand focused on young girls. The project of Sergey Plastinin, in 2006, he realized the dream of his daughter. Kira at that time was 14 years old, she dreamed of becoming a famous designer and got this opportunity, thanks to the money and connections of her father.
In 2007, the first Kira Plastinina collection was debuted. The first "Style Studio" has opened. At the beginning of 2011, the number of Plastinins' stores exceeded 120. The brand was popular not only in Russia, but also in China, Italy, and Great Britain.
In 2017, the company went bankrupt, its creators were not ready for the radical changes that took place in the fashion industry.
In 2018, the famous brand was restarted, but without the participation of Kira.
4. Christian Dior
French fashion house. Under this brand, clothes, shoes, accessories, cosmetics, perfumes are produced and that's not all.
The company was founded by fashion designer Christian Dior in 1946. Already in 1947, he presented his first collection of women's clothing, which became a real revolution in the world of post-war fashion.
In the 50s of the 20th century, each Christian Dior collection was greeted with open arms in many countries of the world.
In 1957, Christian Dior died, his successor became young famous fashion designer Yves Saint Laurent. He radically changed the concept of the brand, the collection made a splash.
There were several more fashion designers, each of them contributed something different. Christian Dior items are very expensive, but you can really be proud of the clothes, accessories and perfumes of this brand.
3. Chanel
Another French company, Fashion House. Her founded the famous Coco Chanel in 1909. She opened her first shop in the apartment, selling creations that she created in a small atelier.
Hats brought great success to Chanel; they were simple and comfortable; women liked it very much. In 1913, several stores opened.
The hallmarks of the Chanel brand were simplicity and lack of luxury. The clothes were comfortable and beautiful. Coco Chanel has made a real revolution in the world of fashion.
Now the company is engaged in the production and sale of clothing, perfumes, cosmetics, jewelry and sunglasses. The number of stores worldwide has reached 310.
2. Gloria Jeans
Soviet and Russian company. It was founded in 1988 by Vladimir Melnikov. The Gloria cooperative produced jeans. In 1991, the first store was opened in Rostov-on-Don. Since then, the company has been successfully operating.
At the end of 2017, the number of stores increased to 568. In every city, in every major shopping center, you can find the Gloria Jeans store.
Buyers prefer this brand for several reasons: a large assortment, affordable prices, current trends.
In addition, the whole family can be dressed in one store, children's, male and female lines are presented.
1. Colin’s
The brand belongs to the Turkish company Eroglu Holding. In 1983, Turkish entrepreneur Nurettin Eroglu created a small production of jackets. The company has developed rapidly.
In 1992, the Colin’s brand appeared. Now the company is considered the leader in the production of jeans in Europe. Under this brand, not only jeans are produced, but also outerwear for women and men, as well as all kinds of knitwear.
Affordable prices, excellent quality, practicality - that's what Colin’s customers appreciate.
Of course, these things can not be compared with the clothes that are produced in Fashion Houses, but this is a different price segment. Here you can also find many original and interesting things.